ADVERTISING =
AMERICAN JOBS

THE ECONOMIC IMPACT OF U.S. ADVERTISING:
Advertising in the U.S. supports more than 20% of our nation’s economy and 29 million U.S. jobs.

The U.S. Jobs Multiplier
Of Advertising

Advertising is vital to businesses of all sizes, from neighborhood restaurants to the largest companies in the world. Moreover, it’s vital to the U.S. economy, because it’s an incredibly powerful lever of economic activity and job growth.

Businesses invest in advertising because advertising drives sales. As a result, it also supports jobs for the company that advertises and its suppliers and partners.

Ultimately, that advertising-driven cycle supports 20% of the U.S. economy and nearly one in five jobs in local communities nationwide.

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See how advertising supports jobs in your state & congressional district

Advertising Economic Impact
By State & District

Advertising Economic Impact Facts

The study, conducted in early 2025 by S&P Global Market Intelligence, examined the level of economic activity and employment attributable to advertising in the U.S.

Advertising plays a vital role as an engine of economic activity, GDP and JOBS — supporting 18.3% of the US Workforce.

Advertising spending not only helps stimulate job creation and retention but also promotes growth throughout communities across our nation’s economy.

For every million dollars spent on advertising, 59 American jobs are supported across a range of industries throughout the economy.

The average salary supported by advertising was over $93,000 per year. Notably, that’s 26% above the national average.

Looking ahead, the Bureau of Labor Statistics predicted that the advertising industry will outpace hiring in other sectors.

This research was sponsored by The Advertising Coalition (TAC). TAC is an alliance of the nation’s leading media companies and trade organizations broadly representing advertising-centric businesses and interests across the country. Since 1913, advertising has been recognized as a normal business expense, fully deductible in the year it is spent. For nearly three decades, TAC has advocated to preserve this fairness for our industry.

© 2025 The Advertising Coalition. All Rights Reserved.

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